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Priority
#1
Healthy plants!
People don’t like to buy dead plants,
or sick-looking plants. So your first priority
in the garden center should be to keep plants
healthy from the day they arrive at your
store. Here are some quick tips:
Water
- Water daily - dry plants die very fast
- Water evenly so all plants get nourished
- Water in the morning so the water is
not evaporated by the sun as quickly
- Water gently to avoid damaging the blooms,
or foliage
- Singing while you water can make the
task go faster
Water plants in the
morning every day. Be gentle, and water
evenly to ensure every plant gets a good
drink.
Sunlight
Make sure plants that like sun get exposed
to sun - it only takes a day or two of no
sunlight to kill sun-loving plants
Appearance
Remove brown leaves, and dead blooms to
keep plants healthy and attractive for purchase
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Priority
#2
Merchandising
Organizing by color
helps gardeners find what they want, and
mix and match colors more easily.
Sell more faster with a great display. Here
are some tips:
- Organize plants by color to make a high
impact display, and help gardeners find
what they need and see selection easily
- Put up bench cards with information
and pricing – customers get frustrated
quickly without this
- Erect provided point-of-purchase material
to attract attention and promote what
you sell
- Move plants around to keep displays
neat and tidy
- Keep aisles clear of debris so carts
can get through easily
Give Customers
Ideas!
- Merchandise Awesome Accents with popular
color annuals, along with interesting
containers, and potting soil to make for
one-stop shopping
- Plant “Sun”, “Part
Sun”, and “Shade” containers
using Fernlea recipe ideas, then make
the recipe available in-store.
- Be creative and make themed displays
by color combinations - like Patriotic
Displays of red, white and blue flowers.
Or red and white for Canada.
- Use tiered displays to add interest
to open areas, putting larger plants on
the bottom shelf, and smaller annuals
on the top.
- Give customers reasons to try new plants -
- “Plant Gorgeous Grasses on
steep slopes, and say goodbye to barren
lawn”
- “Fabulous Ferns are also ideal
for cut flower arrangements”
- “Plant groundcover in areas
you don’t want to mow lawn”
- “Plant BigShot Pansies now -
they are frost tolerant”
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